Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.

Fast-moving consumer goods have a high inventory turnover and are contrasted with specialty items which have lower sales and higher carrying charges. Many retailers carry only FMCGs, particularly hypermarkets, big box stores and warehouse club stores. Small convenience stores also stock fast-moving goods; the limited shelf space is filled with higher turnover items.

What Are Fast-Moving Consumer Goods?

Also referred to as consumer packaged goods, fast-moving consumer goods are items with high turnover rates, low prices, or short shelf lives. Accounting for over half of consumer spending, fast-moving consumer goods are characterized by low-profit margins and large sales quantities. FMCG products that dominate the market today are detergents, toiletries, tooth cleaning products, cosmetics, etc.

The fast-moving consumer goods (FMCG) sector is one of the largest employers in India. FMCG are goods used by us on day to day basis and are sold in mass – i.e. it forms a huge section of the retail market and is an industry that has emerged to be a much sought after one by job seekers.

Roles and Responsibilities

Their goal is to improve the image and profile of the organisation and to increase its sales and market share. They are required to understand consumer trends and demographics, to plan and coordinate advertising and publicity campaigns, and to advise executives on advertising and marketing strategies.